The SEBA Executive Team

SEBA represents an exceptional balance between banking talent that has been at the forefront of innovation in the industry for many years, coupled with genuine expertise in the emerging crypto economy.



Guido B├╝hler

CEO
Guido is a visionary whose expertise is grounded in global corporate finance. He is deeply proficient in banking, risk, asset and wealth management. Guido built and led large global teams at UBS, and had an influence shaping market infrastructure with the ECB and DTCC. Most recently, he founded award winning strategic advisory and risk & research firm B&B Analytics.

Philipp Baretta

CFO and Head of Risk
Philipp is an incisive global investment delivery expert. He possesses top level experience in strategic asset allocation coupled with a deep respect for risk assessment. His distinguished career at Citigroup Private Banking, Credit Suisse and B&B Wealth Solutions brings unparalleled acumen.

Urs Bernegger

Head of Trading & Liquidity Management
Urs is a global Foreign Exchange Markets expert. He has spent more than three decades building and managing voice and electronic trading businesses and has held senior banking management positions at UBS and Bank Vontobel.

Guido Rudolphi

Chief Security Officer
Guido is a Cybersecurity expert with a 20 year track record in the legal and banking community. He has advised world governmental agencies in cases of security breaches and has worked for international companies and law firms, mainly in Switzerland and the USA. Guido also teaches Cybersecurity at schools and to police forces.

Thomas Nietlispach

Project Management Officer
Thomas is an inspirational leader with some 30 years experience in building businesses, transformations, regulatory programs and in the digitisation of projects. His career spans Global Head positions, including those of Execution Services and Client Platforms at UBS.

Tobias Klein

Chief of Staff
Tobias is an HR leader and expert with nearly two decades of experience in Human Capital Management and business transformation. He has built teams for tech-startups and acts as a strategic HR Business Partner for various Swiss based blockchain organizations.

Morgan Pierce

Chief Marketing Officer
Morgan is a serial entrepreneur, global speaker, venture capitalist and growth hacker. She has been involved with more than 30 successful start-ups in Cybersecurity, Fintech, Martech, CRM and HR. Morgan specializes in go-to-market strategies that differentiate and deliver significant growth results.

Per Magnusson

Chief Technology Officer
Per is a financial technology leader with 18 years at global tier 1 experience. During his career in both investment and private banks in the UK and Switzerland, Per has led trading technology applications in multiple asset classes, building lean DevOps teams and introducing agile development processes.

Dr. Mattia Rattaggi

Head of Regulatory Affairs
Mattia is an informed fintech specialist who has enjoyed a 25 year career in corporate governance, risk management & control and internal audit practices. He is an expert on blockchain applications, the ICO process, crypto assets and regulatory technology solutions.

Patrick Salm

Head of ICO Platform
Patrick is a vigorous blockchain entrepreneur and thought leader. His career spans risk management at leading institutions including Credit Suisse AG and advisory to portfolio and legal enterprises building on the capabilities of blockchain.

Rohan Misra

Risk & Research Officer
Rohan is an expert in multi-asset class research, risk management, and investment technology. His career spans leadership roles at B&B Analytics and Credit Suisse catering to the analytic needs of asset management and wealth management companies globally.

Samuel Dionne

Community Manager
Samuel is a social entrepreneur with a keen interest in blockchain. Having served in the Canadian Army for several years, he has since been involved in the successful development of many financial technology start-ups in the field of digital communications